On October 11, Hangzhou Tower celebrated a cute and exciting new opening this autumn! 

The children's apparel brand petit main, operated by Ningbo Petit Main Brand Management Co., Ltd. (a subsidiary of Ningshing Ubay), has officially opened its first-ever store in Mainland China.

This is more than just a powerful new addition to Ningshing Ubay's children's wear brand lineup; it also represents a steady and significant stride in the company's multi-category operational strategy.

Distinguished Guests Gather to Jointly Witness This Historic Milestone.

The guest lineup for the grand opening was truly impressive:

· Ms. Ji Tian, Executive Director of WORLD Corporation

· Mr. Wan Wei, General Manager, and Mr. Gao Qiao, Head of Department, from Tishien Commercial (Shanghai) Co., Ltd.

· Ms. Zheng Ying, Assistant General Manager of Hangzhou Tower Co., Ltd. & General Manager of Business Dept. B Stores; and Ms. Cai Jun, Senior Vice General Manager

· Ms. Shi Chenjia, Vice President of Ningshing Holdings & General Manager of Ningshing Ubay

· Mr. Shen Sheng, Head of the PM Children's Wear Project & General Manager of Hangzhou Ubay Co., Ltd.

Together, they pressed the start button for this historic "first."

About petit main: Understands kids, understands parents.

petit main originates from Narumiya International, a renowned publicly listed company in Japan, and stands as a leading comprehensive children's apparel brand in the country.

From independent design and fabric R&D to production, as well as offline direct sales and online e-commerce, the brand has achieved seamless, end-to-end integrated operations. Its mission is simple yet deeply touching: to become a company cherished by generation after generation.

With this debut in Mainland China, petit main brings its "refined DNA" and "accessible pricing" of Japanese children's wear to Hangzhou. With uncompromising quality and friendly value, it offers a fresh, everyday styling choice for more families.

Opening Address: Words of Sincerity

Mr. Shen Sheng, Head of the PM Children's Wear Project & General Manager of Hangzhou Ubay Co., Ltd.:

"We hope that through this store, we can bring high-quality, well-designed children's apparel to families in Hangzhou—ensuring kids feel comfortable and parents enjoy the shopping experience. This grand opening is a new starting point. We are committed to delivering excellent products and services, and by working hand in hand with our partners, we aim to put down deep roots and grow right here in Hangzhou, accompanying more children through their wonderful childhoods."

Ms. Ji Tian, Executive Director of WORLD Corporation:

"We are absolutely thrilled that petit main, a children's brand from Japan, is taking its very first step into the Mainland China market right here in Hangzhou. Using this store as a launchpad, we are dedicated to building a shop that earns the long-term love and support of local consumers."

Ribbon-Cutting Ceremony Concludes, Doors Open for Business.

The moment the ribbons fell, petit main at Hangzhou Tower was officially open for business! The store's space continues the brand's signature "fashion meets playful" aesthetic. With its warm and elegant color palette and perfectly balanced lighting, every piece on display invites you to pause and touch, radiating a tangible warmth in every detail.

The Debut is Just the Beginning

The completion of this first store is not only a grand debut but also the starting point for deep-rooted commitment.

We wish petit main at Hangzhou Tower great success, earning market recognition through solid product strength and sincere service. Looking ahead, Ningshing Ubay will continue to work hand in hand with our brand partners, bringing more premium brands to additional cities. Stay tuned for our next destination!