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On September 22, 2026, Ningshing Ubay and South Korea's Murgerbon officially signed a strategic cooperation agreement, marking the full launch of their in-depth partnership in the cross-border snack sector.
Shin Taeung, Vice President of Murgerbon, and Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, signed the business cooperation agreement on behalf of both parties.
Murgerbon is a renowned South Korean snack manufacturer with a 40-year history. It is widely recognized for its innovative flavors, such as Honey Butter Almonds and Anchovy Almonds, and its products are exported to numerous countries and regions across the Americas, Europe, and the Middle East. The brand embodies deliciousness, joy, and premium value, promoting a healthy and happy lifestyle.As a seasoned player in China's fast-moving consumer goods (FMCG) market, Ningshing Ubay relies on its profound expertise in full-supply-chain services. With a robust warehousing and logistics system and an omnichannel network covering both online and offline platforms, we have successfully built a bridge for overseas brands to enter the Chinese market. It is this strong alignment in philosophy and complementary resources that has laid a solid foundation for this powerful partnership between the two sides.
This signing is not only a partnership between two companies, but also a deep integration of South Korean snacks with China's cross-border channels. Murgerbon will leverage Ningshing Ubay's full-chain operational capabilities to accelerate its market entry in China, while Ningshing Ubay will further consolidate its competitive edge in the Korean food sector. Moving forward, both parties aim to bring more premium South Korean snacks into the shopping carts of Chinese consumers, setting a new benchmark for cross-border food cooperation!
