Cross-border import business is one of the main business segments of Ningxing Ubay. Since its establishment in 2014, Ningxing Ubay has continuously achieved strategic upgrading, and has been among the top cross-border purchasing enterprises in Ningbo for many years with outstanding achievements. At present, the company has obtained the sales and general agent authorization of more than 100 overseas brands, and has established Sino-foreign joint ventures with Samyang, Mikihouse, Seiban, New Zealand Trade and Development Bureau, etc.

Ningxing Ubay aims to become a leading full-stack trade growth service provider in the industry, providing comprehensive services for imported brands, including channel operation, brand management and supply chain services.

At present, the channel operation services provided by the company for brands mainly include distribution channels, omni-channel sales and new media channels. The mainstream online platform channels of the whole network have covered more than 11000 online and offline distributors, and offline distribution has covered more than 40w terminal stores nationwide, such as Dalian Lock Supermarket and Boutique Supermarket convenience stores. At the same time, Youbei has more than 80 self-operated stores and more than 15 physical stores. In addition, Ubay Online has a variety of new media channels, including: interested e-commerce channels (such as e-commerce community, marketing community, Tiktok, Xiaohongshu, etc.), private domain traffic channels (such as WeChat applet, etc.), and channel distribution (such as KOL, etc.).