A leading player in South Korea's food industry and a veteran imported food service provider in China have officially forged a strategic partnership.

In accordance with the strategic cooperation agreement signed by both parties and the authorization plaque awarded by CJ CheilJedang, Ningshing Ubay is officially designated as the Mainland China import strategic partner of CJ CheilJedang.

This collaboration goes beyond mere product-level cooperation; it represents a systematic integration of brand momentum, supply chain capabilities, and channel networks. It marks a brand-new phase for both parties in the Mainland China imported food market.

One Agreement, A Two-Way Commitment

Witnessed by representatives from both sides, CJ CheilJedang and Ningshing Ubay officially signed a strategic cooperation agreement, laying a solid foundation for comprehensive future collaboration.

Products and brands on one side, channels and services on the other—the underlying logic of this partnership was clear from the start.

Voices from the Signing Ceremony

AN HYOGEUN, Head of Global Market Expansion at CJ CheilJedang, remarked that this signing is not just the start of new business opportunities, but the cornerstone of a long-term strategic partnership. He looks forward to further strengthening their position in the Chinese market and creating greater value for both parties by seamlessly linking online and offline channels.

Ningshing Ubay commented that this partnership is a perfect complement of products and channels, and a true resonance of brands and services. They believe that leveraging Ningshing Ubay’s full-stack service capabilities will allow CJ CheilJedang’s premium products to reach Chinese consumers more efficiently. Meanwhile, CJ CheilJedang’s addition will further enrich Ningshing Ubay’s brand portfolio and boost its core competitiveness in the imported food industry.

CJ CheilJedang: Connecting Global Tables with Better Food

Founded in 1953, CJ CheilJedang is committed to becoming a leading food company that enriches people's lives, driven by the mission to "share better food and create new, healthy lifestyles." Starting with authentic Korean flavors, the company has continuously expanded into global markets through brands like Bibigo, introducing Korean food culture to a broader consumer base.

In 2025, CJ CheilJedang's food business achieved total sales of 11.52 trillion KRW (approximately RMB 57.89 billion), with overseas food sales reaching 5.92 trillion KRW (approximately RMB 29.76 billion). This marked a historic milestone, as overseas revenue surpassed 50% of the company's total food business sales for the first time. Currently, the company operates globally across 21 countries with a workforce of approximately 33,000 employees.

Ningshing Holdings: Over Three Decades of Deep Commitment to International Trade, A Leading Foreign Trade Enterprise in Ningbo

With over three decades of experience in international trade, Ningshing Holdings is a leading foreign trade enterprise in Ningbo. The company has been consecutively ranked among China's Top 500 Import & Export Enterprises and China's Top 500 Service Enterprises.

Ningshing Ubay: Over a Decade of Omnichannel Operations for Imported Goods, A Leading Cross-Border E-Commerce Enterprise

Ningshing Ubay has been deeply engaged in the omnichannel operation of imported goods in China for over a decade and is among the first batch of national cross-border e-commerce enterprises. The company boasts a 300,000-square-meter logistics and warehousing facility, handling up to 40 million shipments annually. Serving over 1,000 global brands, Ningshing Ubay has established a strong online presence on major platforms such as Tmall Global, JD Worldwide, Pinduoduo, and Douyin, while its offline network covers core retail terminals nationwide. This comprehensive infrastructure serves as the solid foundation that enables this partnership to be swiftly implemented.

Next Steps: Bringing More Korean Delicacies to Chinese Tables

Moving forward, Ningshing Ubay will leverage its full-chain operational advantages to facilitate the smooth entry of CJ CheilJedang’s products into the Chinese market. Concurrently, Ningshing Ubay will use this opportunity to further deepen its footprint in the Korean food sector. Together, both parties will explore new models of collaboration, adopting localized operational strategies tailored to the Chinese consumer market, to bring more Korean delicacies to the dining tables of Chinese families.