South Korean delights such as Shin Ramyun, Baked Shrimp Chips, and Baeksan Artesian Water have gained immense popularity among Chinese consumers. On July 28, 2023, a momentous signing ceremony was held at the Nongshim factory in Shanghai, where Ningshing Ubay and the prestigious South Korean food brand "Nongshim" officially declared the initiation of their strategic collaboration. This marks the beginning of a promising partnership between the two companies.

Chairman Mr. Ahn MyunGsik of Nongshim China and Vice President of Ningshing Holdings, as well as General Manager of Ningshing Ubay, Mrs. Shi Chenjia, represented both parties in signing the strategic cooperation agreement. The signing ceremony was graced by the presence of Mr. Lee YongJae, Head of Nongshim International Business Division, and other relevant leaders from Nongshim's Shanghai, Shenyang, Yanbian, and other companies. Also in attendance from Ningshing Holdings were Mr. Tan Zhengguo, the Executive Vice President and Chairman of Ningshing Ubay, Mr. Cen Guohui, the Chairman of Ningshing Kinhil and Chairman of the Supervisory Board of Ningshing Holdings, Mr. Wu Weizhong, the General Manager of Ningshing Kinhil, the management team of Ningshing Ubay, and the representative from Ubay's South Korean company, Mr. Bruce Lee.

Founded in 1965 in South Korea, Nongshim Group is a major food conglomerate specializing in the production and distribution of convenience foods, snacks, beverages, and plant-based alternative products. With a global presence through research facilities and manufacturing plants, the group consistently invests in creating products that contribute to people's healthier lifestyles. Among its standout offerings, Shin Ramyun and Spicy Kimchi Ramyun shine as flagship products, exported to over 100 countries and regions globally, capturing the hearts of consumers worldwide. Nongshim has been a fixture in the Chinese market for 27 years, guided by the philosophy of faithfully “bringing the authentic taste of Korea to China”. This commitment has laid the foundation for offering high-quality, premium products, leading to the establishment of a reputable and trusted food enterprise in China.

Ningshing Ubay is dedicated to harnessing its dynamic corporate culture and partnering with the Nongshim brand to shape a shared future. This collaboration signifies a new and exciting chapter for both entities, driven by innovative ideals to optimize their respective strengths. In the era of emerging consumer trends in China, they aspire to embrace novel opportunities, cultivate authentic connections, uphold core values, navigate challenges with resilience, and forge a collaborative path towards mutual prosperity.

With the ever-increasing quest for a higher quality of life and the rapid pace of modern work and living, the prevalence of safe and convenient food options in everyday life has grown significantly. China, as the largest export market for South Korean convenience foods, presents a fertile ground for Ningshing Ubay to capitalize on. In line with the evolving market dynamics, Ningshing Ubay is strategically aligning itself to tap into this burgeoning trend. Proactively expanding its global partnerships, the company is positioned to leverage these emerging patterns and collaborate with international allies, jointly exploring new avenues for growth and development.

During the signing ceremony, Mr. Ahn MyunGsik, Chairman of Nongshim China, conveyed that after multiple meetings, the two parties had already developed a profound and friendly connection. He was particularly moved by Ningshing Ubay's dynamic and passionate corporate culture and expressed great anticipation for their future collaboration.

Mr. Tan Zhengguo, Executive Vice President of Ningshing Holdings and Chairman of Ningshing Ubay, expressed his deep privilege in witnessing the signing of the strategic cooperation agreement between Nongshim and Ningshing Ubay, marking the commencement of a new and promising chapter. He extended heartfelt congratulations to both sides for advancing their partnership to an even higher level.

Mrs. Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, genuinely expressed the youthful enthusiasm of Ningshing Ubay in partnering with the esteemed Nongshim. Walking alongside excellence and collaborating with like-minded peers, she eagerly anticipates harnessing further cooperation to propel the company's development.

"As the saying goes, 'Familiarity breeds fondness.' As Chairman An mentioned, Ningshing Ubay and Nongshim are not just partners but old friends. In the future, these two longstanding friends will move forward hand in hand, working together to chart a two-way journey for both brand and consumers!"

With the vast straits and favorable winds at our back, Ningshing Ubay's collaboration with the South Korean brand "Nongshim" promises to navigate through challenges and achieve progress, covering great distances! Together, let's strive for the shared development of Sino-Korean trade!