Ningshing Ubay and Korean Pulmuone Forge Strategic Partnership

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Ningshing Ubay and Korean Pulmuone Forge Strategic Partnership

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Amidst the scorching summer and lush greenery, on August 1, 2023, Ningshing Ubay and the distinguished Korean food brand "Pulmuone" came together for a momentous signing ceremony, officially declaring the initiation of their strategic partnership.

Representing their respective companies, Mr. Doo JinWoo, Chairman of Pulmuone China, and Mrs. Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, inked the strategic cooperation agreement, solidifying their collaborative endeavors.

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Pulmuone Group, established in 1984, stands as an emblematic South Korean enterprise epitomizing "authentic wholesome food". In Korea, Pulmuone specializes in pioneering fresh food and beverage products, encompassing research, development, and sales. Its influence extends to diverse food and service domains, spanning health supplements, mineral water, fermented dairy, catering and dining, and eco-friendly food distribution. Since its establishment of a US subsidiary in 1991, marking its foray into international markets, Pulmuone has progressively expanded into China and Japan. This strategic expansion has solidified its position as the global leader in tofu production, gradually transforming it into a prominent worldwide enterprise.

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Amidst Chinese government's growing focus on food safety and health, the health food industry is experiencing a remarkable upsurge. Pulmuone, as a prominent enterprise, goes beyond regulatory norms by adopting a new comprehensive labeling system that ensures absolute transparency. They openly disclose detailed information about product ingredients and additives, providing consumers with the assurance of safe and reliable food choices. Partnering with Pulmuone, Ningshing Ubay is dedicated to safeguarding Chinese consumers' culinary experiences. Together, they are committed to upholding the highest standards of "safety on their taste buds", fostering a collaborative effort in the pursuit of consumer well-being.

During the signing ceremony, speeches were delivered by Mr. Doo JinWoo, Chairman of Pulmuone China; Mr. Tan Zhengguo, Executive Vice President of Ningshing Holdings and Chairman of Ningshing Ubay; and Mrs. Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay. They highlighted Pulmuone's distinguished reputation as a prominent food enterprise in South Korea and recognized the vast growth opportunities in the Chinese market. Both parties are committed to collaborative efforts, aiming to elevate Pulmuone's products by enhancing brand value and achieving remarkable sales performance within the Chinese consumer market. They are determined to pursue mutual development through fruitful cooperation and extend their best wishes for the successful partnership between Ningshing Ubay and Pulmuone!

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After the signing ceremony, a delightful "Taste Garden - Explore the Delights of Pulmuone" free tasting event took place at the Ningshing employee cafeteria. The tasting showcased the popular single items from the Pulmuone brand, such as delectable spaghetti, flavorful tofu, savory pies, and mouthwatering pickles. The atmosphere at the event was vibrant and enthusiastic, receiving unanimous praise from all the attendees.

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Looking towards the future, we firmly believe that our shared aspirations will forge a strong bond between Ningshing Ubay and South Korean Pulmuone. Together, we will set sail towards mutual benefits and win-win outcomes, while steering the course of unity and cooperation to collectively create a bright and promising future!

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