From May 28th to 30th, 2024, the SIAL Shanghai International Food and Beverage Exhibition grandly opened at the Shanghai New International Expo Center. This year's exhibition attracted over 5,000 exhibitors and more than 180,000 professionals from around the world, covering an exhibition area of 200,000 square meters. The event comprehensively showcased the latest food and beverage products and trends globally, facilitating in-depth exchanges and efficient cooperation between food and beverage enterprises and buyers from around the world.

Ningshing Ubay, showcasing alongside ten imported food brands including South Korea’s Nongshim, Taekyung, Binggrae, Pulmuone, Jung Kwan Jang, Jinro, New Zealand’s New Zealand Food Basket, Red Seal, TAKU and the US’s Driscoll’s, exhibited at the W1 Hall, Leisure Food Pavilion. The Ningshing Ubay booth, located in the main aisle of the pavilion, featured a design that balances trendiness and practicality. It included areas for brand display, business negotiations, product tastings and live streaming. This year, the booth’s size and scale have been significantly expanded, introducing new interactive experiences such as Nongshim-themed claw machines and vending machines. The booth not only provided a professional environment for exhibitors to showcase and negotiate but also attracted considerable interest and appreciation from visitors.

During the exhibition, China Nongshim Chairman Ahn MyunGsik, representative of Nongshim Taekyung Cheon Youngkyu and leaders including Ningshing Ubay Chairman Tan Zhengguo and General Manager Ivy Shi were present to visit the exhibition.

The SIAL Food Exhibition is not only an international event for the industry to showcase new products, expand channels and promote trade but also a major occasion for brand promotion and professional exchanges. This exhibition further enhanced Ningshing Ubay’s industry recognition and influence, helping the company broaden its horizons and create more business opportunities.

On the afternoon of May 28, Ningshing Ubay held a "Nongshim Brand Promotion and New Product Launch Event." At the event, information about the Nongshim brand and its new products was presented, and five new products were made available for tasting. Distributors from across the country had ample opportunity for communication and negotiations on-site. This event provided Ubay with a chance to showcase its strength and expand its market, laying a solid foundation for future market development.

China Nongshim Chairman Ahn MyunGsik, representative of Nongshim Taekyung Cheon Youngkyu, and Ningshing Ubay General Manager Ivy Shi delivered speeches. We look forward to joining our global food and beverage industry colleagues at the next exhibition to share in the event and create a promising future together!