From March 20th to 22nd, 2024, the 110th China Food and Drinks Fair took place at Chengdu Western China International Expo City. The event, themed 'the Spring Food and Drinks Fair After Chinese New Year,' featured four main sections: 'Exhibition, Conference, City, and Festival,' aiming to establish a global benchmark for consumer-oriented urban festivals.

Ningshing Ubay presented eight imported food brands, including South Korea's Nongshim, Binggrae, Pulmuone, Jung Kwan Jang, and Jinro, as well as New Zealand's Red Seal, TAKU, and America's Driscoll’s. Situated in Hall 10, at the central passage of the imported food hall, the Ningshing Ubay Pavilion was constructed with a primary theme of red plastic baskets and containers. Of particular interest was the creatively designed 'Nongshim Family' instant noodle wall, which attracted numerous merchants and visitors for photo opportunities.

The Ningshing Ubay Pavilion was strategically divided into sections for brand displays, business negotiations, product sampling, gift distribution, and live streaming. This layout effectively captured the attention of numerous visitors and garnered unanimous acclaim from consumers and media representatives nationwide.

Throughout the exhibition, notable figures such as Chairman Ahn MyunGsik from the Nongshim brand, General Manager Lee Kaedong from Binggrae, as well as officials from the Ningbo Municipal Bureau of Commerce and the Ningbo Imported Commodity Center, were in attendance to observe the showcase.

The China Food and Drinks Fair has traversed several decades, with each participation allowing us to meet more friends, explore more opportunities, and contribute to Ubay's next decade of scaled, innovative, and digital development. Ningshing Ubay will continue to uphold the business philosophy of being an 'all-round partner for your business growth,' aspiring to be a solid bridge for overseas brands entering the Chinese market and Chinese brands expanding globally.

On March 18th, just before the event, the "Nongshim Brand Showcase and New Product Launch Event" was held with great pomp at the Projoy Hotel Tianfu in Chengdu. During the event, various materials introducing the Nongshim brand and its new products were presented, alongside the opportunity to sample 8 new items. Sales representatives from Ningshing Ubay engaged in extensive discussions and negotiations with over 70 distributor representatives from across the nation, laying a robust groundwork for future in-depth exchanges, broad cooperation, and the exploration of boundless opportunities.

Mr. An Myung Shik, Chairman of Nongshim China, and Mrs. Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, graced the occasion with their presence. Chairman An Myung Shik delivered a speech on behalf of the brand.