From May 18th to 20th, 2023, the Shanghai International Food Exhibition (SIAL Shanghai) unfolded in grandeur at the Shanghai New International Expo Center. With an expansive exhibition area spanning 180,000 square meters, the event drew the participation of over 4,500 exhibitors and welcomed more than 150,000 industry professionals from across the globe. Showcasing twelve major themed pavilions and fourteen prominent specialized zones, SIAL Shanghai, renowned as one of the world's top three food exhibitions under the SIAL brand, has been deep-rooted in the Chinese food and beverage market for 23 years, leveraging 60 years of international brand excellence. As an annual global summit encompassing the entire food and beverage value chain, the exhibition continues to serve as a dynamic platform for trade exchanges, empowering global food and beverage enterprises on their commercial journeys.

Ningshing Ubay proudly presents its exhibition at SIAL Shanghai, featuring a selection of 10 renowned import food brands. Among the showcased brands are Binggrae, Samyang, and Jinro from Korea, Rockit, NZ Food Basket, Red Seal, and TAKU from New Zealand, Driscoll’s from the United States, Marukome from Japan, and Durian Brothers from Thailand. The exhibition booth, situated in the main passage of the Snacks & Confectionery Pavilion in Hall W2, combines trendy aesthetics with practicality that has garnered widespread attention and received numerous inquiries. It has also successfully captured the interest of international visitors, who have shown keen enthusiasm and provided positive feedback.

During the exhibition, Ningshing Ubay’s General Manager, Mrs. Shi Chenjia personally welcomed numerous "long-time partners" from brand collaborations.

Group photo of Ubay's leaders with Binggrae's representatives      

Group photo of Ubay's leaders with the director of New Zealand Food Basket  

Group photo of Ubay's leaders with Malukome's representatives

Through prior invitations, promotional efforts, and on-site interactions, distributors and industry peers from across the country engaged in fruitful communication and negotiations, establishing a strong foundation for future market expansion. This event has not only heightened the industry recognition and influence of Ningshing Ubay but also garnered recognition for its business capabilities. Additionally, it has facilitated the exploration of valuable market insights and relevant brand products, enabling the company to acquire a greater wealth of domestic and international market resources.