From April 12th to 14th, 2023, the highly anticipated “108th National Sugar and Alcohol Commodity Trading Fair”, known as a barometer of China's food industry, was held in the prosperous city of Chengdu. The event took place in both the Xibo City and Century City halls, covering an expansive exhibition area of 320,000 square meters. With an impressive participation of over 6,500 exhibitors, the fair featured 10 major exhibition zones and 20 specialized product categories, encompassing the entire food and beverage industry chain. It attracted a vast array of international and domestic professionals, with hundreds of thousands of attendees gathering to explore the latest products, engage in fruitful exchanges, and conduct business transactions.

Ningshing Ubay Showcases 11 Prestigious Imported Food Brands, including Binggrae, Samyang, Jinro, Momstamin from Korea; Rockit, NZFB, Red Seal, TAKU from New Zealand; Driscoll's from the United States; Marukome from Japan; and Durian Bros from Thailand. The Ningshing Ubay exhibition booth, situated at the heart of the main aisle in the Import Food Hall of Hall 8, features an eye-catching red color scheme and an innovative setup of over 400 fruit-themed plastic crates. This captivating display has attracted a multitude of merchants and visitors, leaving them in awe of the diverse range of offerings.

Ningshing Ubay Exhibition Hall features a captivating display that includes a product showcase and tasting area, as well as a dedicated business negotiation zone. Through interactive experiences and delightful tastings, visitors can immerse themselves in a dual sensory journey of visual and gustatory pleasure. The exhibition has successfully enticed numerous merchants to pause and savor the wide array of products offered by Ningshing Ubay. Consumers from various regions across the country, along with media representatives, have gathered on-site to sample the diverse range of agency products from Ningshing Ubay, resulting in unanimous acclaim.

Notably, Chairman Wu Yigang and President Huang Yongzeng of Ningshing Holding graced the exhibition with their presence, taking the opportunity to observe the event and extend their warm regards.

The Sugar and Alcohol Fair serves as an opportune platform and a vital connection, promoting not only the company and its distinguished brands but also facilitating nationwide collaborations with distributors for the showcased products. Looking ahead, Ningshing Ubay remains committed to its ongoing efforts of harnessing the power of its brands, providing comprehensive resources, and forging strong partnerships. By embracing cooperative growth, seizing developmental prospects, and embodying the role of a “all-round trade growth service provider”, Ningshing Ubay aims to foster mutually beneficial relationships, realize shared success, and embody its operational philosophy.

Introduction of Exhibition Brands

Binggrae

Binggrae, a South Korean company, has gained popularity in Korea with its cutting-edge innovation and robust marketing capabilities. Their product lineup includes the innovative ice cream product called “Together”, spoon-eaten yogurt “yoplait”, the widely recognized national brand “Banana Flavored Milk”, and the legendary fruit-flavored ice cream that has captivated the taste buds of countless consumers with its refreshing and delightful flavors.

Samyang

Established in 1961, Samyang Food Co., Ltd. has made a remarkable impact in the market. Their introduction of “Samyang Hot Chicken Ramen” in 2012 created a sensation, and since its entry into the Chinese market in 2014, it has gained immense popularity as an intensely spicy instant noodle. With a strong commitment to "honesty and integrity", Samyang places a strong emphasis on the food industry. It aims to create a world that is not only more delicious but also healthier, through its diverse range of products in areas such as instant noodles, snacks, dairy products, condiments, and frozen foods.

Jinro

Jinro, founded in 1924, is South Korea's most influential brand of soju, a traditional distilled liquor. With a history spanning nearly a century, Jinro soju is crafted through the fermentation and distillation of pure water, rice, and sweet potatoes, among other grains. It boasts an alcohol content ranging from 16.5 to 21.5 degrees, offering a distinctive characteristic of crisp purity and a delightful, sweet flavor. In 2008, Jinro made its official entry into the Chinese market, quickly gaining popularity among a diverse demographic of young consumers who appreciate its low alcohol content, pleasant taste, and light-hearted appeal.

Momstamin

Momstamin is a renowned probiotic health food brand under the umbrella of AP Technology Co., Ltd., a South Korean enterprise specializing in the production of HMO (Human Milk Oligosaccharides). Since its establishment in 2001, Momstamin has devoted over 21 years to the meticulous research and development of HMO. The brand has proudly acquired certifications from both the food and drug administrations of the United States and South Korea, along with patent certifications from six different countries. Momstamin's probiotic products, particularly in the HMO 2'-FL prebiotic domain, have positioned the brand as a front runner in promoting a healthy intestinal microbiota. This unique advantage has allowed Momstamin to maintain a distinct competitive edge in both domestic and international markets.

Rockit

Rockit is the brand behind Rockit™ apples from New Zealand. Founded in 2004 by the North Havono Fruit Company, it is nestled in the stunning Hawke's Bay region on the North Island of New Zealand. With seven expansive orchards worldwide, Rockit has been supplying its delightful Rockit apples to over 30 countries and regions, amounting to a remarkable 150 million units in 2020. These naturally exquisite miniature apples are cultivated in New Zealand's sun-kissed, fertile soil and have been perfected over two decades of cutting-edge research by the esteemed Royal New Zealand Institute of Plant and Food Research. They hold the prestigious distinction of being certified as miniature apples by the United Nations.

New Zealand Food Basket

Supported by the New Zealand government, the New Zealand Food Basket brings together a wide range of beloved food and beverage products from the country. Embarking on a delightful culinary adventure and exploring the rich flavors of New Zealand, NZFB’s mission is to introduce high-end New Zealand food and beverages to Chinese consumers and establish themselves as their favorite online retail platform. NZFB is committed to promoting the finest New Zealand products to the world.

Red Seal

Red Seal, originating in New Zealand in 1923, is a nationally recognized brand for natural and nutritious health products. It enjoys a high level of popularity and has topped the charts as a top-selling health and nutrition brand. With a dedicated team of researchers, Red Seal has over 90 years of experience in developing and manufacturing natural herbal products. It adheres to the concept of natural therapy and focuses on the extraction of natural plant ingredients and product development. Its product range includes black sugar, tea beverages, and health supplements.

TAKU

TAKU is a flagship brand under Oha Honey, a subsidiary of Ngāti Hauā, the largest Māori tribe in New Zealand. With a mission to share the goodness of manuka honey worldwide, Oha Honey has expanded its export reach to over 20 countries. It has successfully penetrated key markets including China, Germany, Japan, Australia, and the Middle East. Among its portfolio, the brand Watson & Son has emerged as a top-tier name in the manuka honey industry, particularly in China.

Driscoll's

Driscoll's, founded over a century ago in California, USA, is a family-owned and operated enterprise. Driscoll's, the leading fresh berry brand in North America, has production facilities across six continents, supplying premium products to 45 countries and regions worldwide. In 2013, Driscoll's entered the Chinese market, cultivating and growing berries in Yunnan province, and two years later, officially commenced sales. Over the course of the past seven years, Driscoll's has transformed from being relatively unknown to becoming a household name in the berry industry in China.

Marukome

Marukome, established in 1854 in Japan, is renowned for its expertise in soybean fermentation products such as miso and koji. With a vision to create a brand that resonates with the aspirations of the younger generation, Marucome embraces the art of fermentation that Japan proudly boasts. By promoting the deliciousness and health benefits of its products, Marucome aims to position fermented foods as a source of strength for individuals, inspiring and empowering people worldwide. With a rich heritage spanning over centuries, Marucome strives to share the goodness of its offerings with the world.

Durian Bros

Established in 1979, Durian Bros is a prominent Thai enterprise that has been dedicated to the field of durian for decades. It serves as a comprehensive company that connects global durian resources and specializes in producing a wide range of durian products. In 2021, Durian Bros expanded its operations to China, driven by a commitment to offering consumers high-quality durian and leading the way in the latest trends of durian consumption. With expertise spanning durian cultivation, professional supply chain services, multi-channel distribution, product development, and brand marketing, Durian Bros covers a diverse range of business sectors.