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On May 16-18, 2018, the 19th SIAL China Food Exhibition was held at the Shanghai New International Expo Center, and Ningshing Ubay joined hands with Japan's Dahe Industry to participate in the exhibition. The products exhibited this time are mainly from Calbee and Haneda Airport. Calbee Co., Ltd. Haneda Airport Co., Ltd. also sent personnel to the booth.
At the exhibition, Ningshing Ubay exhibited large nunbers of snacks that are popular among Chinese consumers, such as Calbee Fruit Cereal, Original Flavor Cereal, Matcha Flavored Cereal, and French Fries, as well as popular products from Haneda Airport Duty Free Shop. During the exhibition, Ningshing Ubay has found many potential distributors while at the same time increasing the brand awareness for those products.
During the exhibition, the unmanned vending machine that Ningshing Ubay debuted also attracted many people to stop and watch. The "Calbee Night" Appreciation Dinner on May 17 brought the cooperation and negotiation work during the exhibition to a climax.