The New Zealand brand E'STEL is dedicated to producing natural glacier water of excellent quality, great taste, and unique design. The water used by E'STEL comes from an ancient glacial source in the Moutel Valley of the Southern Alps. This aquifer, which is 896 meters deep, has been scientifically tested and determined to be fed by glacial meltwater that is approximately 30,000 years old. The water is packaged in a unique bottle design that is rounded at the top and square at the bottom, with a streamlined shape that is not only ergonomic but also enhances the bottle's flexibility. E'STEL complies with New Zealand's strict food safety regulations and meets the country's stringent food safety standards. Since its inception, E'STEL has become very popular with New Zealand consumers, and is now the 9th best-selling bottled water brand in New Zealand, making it one of the fastest-growing brands in the industry.